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The studio The Concept That Guides Michal's Work: |
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The material advantage that I offer in addition to functional and esthetic planning, is embedded in an innovative approach for commercial spaces. This approach has greatly been admired by our clients: I view the designing process as a manipulation of emotions and thoughts in which I serve as "copywriter of the space" and implement the company's branding directions, by using the space, textures, materials, colors and lighting, through them expressing both concealed and revealing messages expressing values as well as psychological and social echelons. The commercial space, based on this approach is a smart "product" that assists in creating the image, company branding and expression of its vision and constitutes a link in the marketing process chain. Your offices too are marketing and imagery tools. They can broadcast professionalism and sophistication, or warmth and family settings or any other message that fits the company vision and its strategic and marketing goals. About Michal Rosen, Interior Designer, B.Sc.T.E (1992) General: Interior designer, owner of a design studio since 1995 employing a team of 3 professionals. I focus my work on designing and planning commercial spaces: offices, clinics, lobbies and stores on behalf of Israeli and International companies such as HP, Maersk Sealine, Art Technologies (recently acquired by Scansoft), Omrix (Israeli company trading on the NASDAQ), Sensus, KLM, Air France and more. The planning begins with the shell phase – concrete ceiling, concrete flooring and external walls – and ends with occupying the space, and includes guidance and transferring instructional plans to air-conditioning, electrical, plumbing and safety engineers. Education and Fields of Study: Bachelors degree in design and certified to teach by the Additional Characteristics: Planning from the macro level – implementing strategies and ending with the micro level – planning details and integrating materials. An emphasis is put on team work and team motivation with engineering consultants and performers in order to achieve the desired result. Years of experience working with clients from abroad and International companies from the Projects for: HP, Sensus, Air France, KLM, Omrix, Maersk Israel, Taldor, Largo, Art Technologies , Zend Technologies, AGAT Engineering, Isratech Engineering, Clalit Smile, Clalit Supplementary Medicine, Clalit Esthetics, Bank Leumi, Hachsharat Hayishuv, Adidas Israel, Shuki Madanes, Alifim, Gift, Dorent, Dr. Ruth Bar, KalAuto, Bach, Arad, Sharf & Co., Michael Kirsch & Co., Boyer-Zarenkin & Co.
Michal Rosen - Imagery Interior Design Korazin 5 hall 432 Givatayim 53583 tl. 972 3 7326997 cell. 972 54 4683066 e mail: michal@rosenm.co.il web: www.rosenm.co.il |
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